MortgageLeads.Com is a great source for short sale appropriate leads. Short Sale leads are incredibly difficult to generate for a couple of reasons. 1) No matter what homeowners will logically try and hang onto their homes before they give up and commit to selling the home and 2) Short Sales are most often performed in a very small area by local real estate agents making lead campaigns geographically narrow and more difficult. The good news is that there are options.
Short Sale internet leads are developed using email and localized pay per click campaigns. They are delivered in real time on an exclusive basis via email or a crm if available. Homeowners that get to the point of accepting the need to avoid foreclosure and start over again that fill out a form online and request help are great leads for short sale experts.
Custom live transfer campaigns for short sales use domestic call centers to develop warm transfers for short sale realtors. Instead of the realtor doing all of the prospecting that job is left up to transfer reps that will generate interest, verify agreed upon basic qualifications and express an interest in talking directly to an agent a little more about short sales. In this scenario, realtors are talking to homeowners that know what they are speaking with realtors specifically about a short sale. This may be the best available lead in the short sale industry second only to referrals.
Custom direct mail campaigns for short sale realtors can be effective. Because the mail can be sent to homeowners that have notice of defaults and notice of trustee sale dates filed short sale realtors can be sure that they are able to market to homeowners that need help and are locally based. Direct mail campaigns have always generated the highest quality inbound calls in the market. The only thing you can’t control is how many people respond. It is important to note that homeowners typically exhaust all resources before they agree to a short sale but people often set aside mail pieces if they like them. The result may be a homeowner that is denied relief through a loan modification or principle reduction and does not want to go down the road of foreclosure sale date and eviction delay and calls the number on the mail piece because they now believe that it is best to sell the home. That is great for short sale realtors and will close at a higher percentage of calls.
Short Sale data could represent a variety of data types. On a grass roots level, realtors could purchase notice of default and notice of trustee sale data to telemarket, mail and door knock with on a focused local area. Phone numbers will come on a where available basis but this type of data assuming the realtor is willing to phone, mail and pay visits to homeowners that are in the data set to acquire more listings and make more sales. Realtor have found enough success with our short sale data to request more records.
