Direct Mail mortgage refinance leads are mortgage refinance calls generated through a direct mail campaign and sold to companies on a cost per call basis. Few providers have found a way to make this work because the cost of postage and printing is so high that they blow right through a break-even point and lose money. Direct mail mortgage refinance leads are more often found in times when the mortgage industry is experiencing a boom and then it makes sense to do it this way because companies mailing are not losing money. Based on availability it may be that a direct mail mortgage refinance lead is more likely to be a direct mail mortgage drop or campaign as opposed to direct mail mortgage refinance leads on a cost per call basis.
Mortgage for direct mail has always been a part of the mortgage refinance industry. Direct mail mortgage refinance leads represent one of the hottest inbound calls for the mortgage industry and many mortgage offices prefer inbound calls to alternative outbound strategies. Direct Mail mortgage refinance leads convert at a high level due to the effective use of mortgage refinance data. Companies that are plugging in or dropping regularly can expect a great return on their investment. The direct mail mortgage lead package comes with the opportunity to take advantage of a free crm solution if desired as a way of thanking companies for their business. If you have not worked in a lead management system we recommend that you give this a try.
Direct Mail HARP Mortgage Refinance Leads are the result of mail sent out that target under water homeowners instead of traditional refinances that focus on homeowners with loan to value rations 80% or below. This is a hot part of the industry right now as the recent changes in HARP Mortgage loans known as HARP 2.0 went into effect 3/19/2012. This has created a jump in mortgage applications as the government expects 5 million additional homeowners to get help under the revised guidelines. There will be a ton of mail going out for this part of the mortgage industry and direct mail HARP Mortgage leads may be a direct mail drop or a cost per call campaign depending on the ability of the response to deliver the calls in a way where no money is lost on the venture. Direct mail will be a major contributor to HARP Mortgage Refinance Lead Campaigns and will help mortgage companies increase their pipelines and fund more loans.
Direct Mail HARP Mortgage Refinance Leads like any other inbound or internet based inquiry is best used in a crm. With your direct mail HARP Mortgage lead campaign we can include a crm to work with on a complimentary basis that will help companies that need them stay organized and on top of incoming leads.
Custom Direct Mail Mortgage Refinance Campaigns are essential direct mail campaign drops paid for on a cost per piece basis. There are many different ways to target homeowners for refinancing which include FHA, VA, Traditional Refinances and HARP Mortgage Refinances. Both the data and the campaign may be tailored for the aspect of the mortgage industry that a firm is focused on. We help with ad copy and mail piece design as well as data filtering to match the aspect of the mortgage industry that a company is marketing in. Custom direct mail mortgage campaigns will always be a part of the mortgage industry and are great at driving hot inbound calls that convert well. As is always the recommendation with direct mail it should be committed to for a series of 4 weeks to analyze its true benefit. Direct mail mortgage campaigns have the ability to drive calls weeks and months after the campaign is done so it is a marketing strategy that yields well after the drop hits. To gain consistency with mail and to build what we call the residual call volume for direct mail mortgage refinance campaigns we recommend regularly weekly drops to maximize their potential. Companies that drop mail for their mortgage refinance campaigns love the high quality of the inbound calls.
With this solution we can pre-load purchased data into a crm for you based on reference codes beginning with the state abbreviations that will allows companies to pull up basic homeowner and mortgage profile information on someone mailed to that gives the id number from the mail piece. Whether loaded into your own crm on your end or we load it into a crm solution provided by us for you, it does give companies focused on customized direct mail mortgage refinance campaigns the opportunity to add credibility to their company by being able to access info on the homeowner calling in while talking to the homeowner. We have found that this increases conversion on direct mail calls.
